This Web Site is a part of YAMADA HEIANDO Brands, which include YAMADA HEIANDO, He & Bar, and HEIANDO Nouveau. YAMADA HEIANDO Brands are committed to respecting your privacy and recognising your need for appropriate protection and management of contact information you share with us (The phrase "contact information" means any information by which you can be contacted or personally identified, such as your name, mailing address, email address, telephone number, etc.). The purpose of this Privacy Policy is to inform you what information we may collect from you, how we use such information, and the choices you have regarding our use of, and your ability to review, correct, and opt out of our use of, the information. This Privacy Policy applies to information we collect about you in our stores and through our web sites. By using any of our web sites or sharing your contact information with us, you are accepting and consenting to the practices described in this Privacy Policy.

Collecting Information About You

There may be times (such as when you purchase or order an item, subscribe to a service, register to receive catalogs, or to participate in contests, sweepstakes, or promotions, etc.) when we ask you to provide certain contact information about yourself, such as your name, shipping/billing address, telephone number, email address, social media user name, credit card information, birth date, gender, occupation, personal interests, and other information. We may also maintain a record of your item purchases.

Whether or not to provide such information is completely your own choice. But if you choose not to provide the information we request, you may be unable to purchase products, or access certain services, offers, and contents on our web sites. In addition, we may need to contact you via phone, email, or mail to address questions or issues specific to your order, entry, etc., even if you have opted to not receive communications from us.

In general, you can visit many of our web pages without telling us who you are or revealing any contact information about yourself. We may track the Internet domain address from which people visit us, other electronic markers and identifiers, and other information about our web sites. We may analyze this data for preferences, trends, site usage statistics and to recognize you. We may also receive usage data from your mobile phone or other device you use to access our web sites, including location data, which we may also combine with other information. Unless you voluntarily tell us who you are, individual users will remain anonymous from the information mentioned above.

If you access any of our web sites with your log-in credentials from a social networking site (e.g., Facebook or Twitter) or if you otherwise agree to associate your account with us with a social networking site, we may receive personal information about you from such social networking site, in accordance with the terms of use and privacy policy of the social networking site. We may add this information to the information we have already collected from you via our stores and web sites.

Using Information About You

• We use your contact information for analytical and marketing purposes, such as:
• confirming and tracking your orders, subscription, or registration
• analyzing preferences, trends, and statistics
• informing you of our new items, services, and offers
• answering your questions
• providing you other information from and about YAMADA HEIANDO Brands

We contact you only in ways compatible with your communications choices. To the extent necessary for such purposes, we take reasonable steps to make sure that your contact information is accurate, complete, current, and otherwise reliable.

From time to time we might establish a business relationship with other persons or entities whom we believe trustworthy and whom we have asked to confirm that their privacy policies are consistent with ours. These are known as our Select Partners. In such cases we might rent, exchange, share, and/or cross-reference information, including contact information about you that will enable such persons or entities to contact you regarding items and services that may be of interest to you.

We may contract with persons or entities to provide certain services, including credit card processing, shipping, data analysis and management, promotional services, etc. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.

We allow third-party companies to serve ads and/or collect certain information when you visit our web sites. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other web sites in order to provide advertisements about items and services likely to be of interest to you. These companies typically use a cookie or third party web beacon to collect this information. Our systems do not recognize "Do Not Track" signals, but several of these third party companies who utilize these cookies or beacons on our web sites enable you to opt out of this behavioral advertising.

We may share contact information and other data with businesses controlling, controlled by, or under common control with any YAMADA HEIANDO Brands.

In certain instances, we may disclose your contact information when we have reason to believe that it is necessary to identify, contact, or bring legal action against persons or entities who may be causing injury to you, to YAMADA HEIANDO Brands, or to others. We may also disclose your contact information when we believe the law or legal process requires it.

Cookies

Our web sites use "cookies." A cookie is a file on your computer or other devices to store a small amount of data sent to your browser from a web server. We use cookies to improve the quality of our service when you visit our web sites and other web sites of interest to you. We also use cookies to remind us of who you are, tailor our items, services, and advertising to suit the personal interests of you and others, estimate our audience size, assist our online merchants to track visits to and sales at our web sites and to process your order, track your status in our promotions, contests, and sweepstakes, and/or analyze your visiting patterns.

In addition, this Web Site uses cookies on your shopping cart and forms for contact information. By enabling cookies, you will be able to keep items you want in your shopping cart and to skip entering your contact information from your second order. We recommend that you turn cookies on when you shop on our web sites.

Security

Our web sites use an online shop platform and server provided by our Service Provider Future Shop Co., Ltd., which uses Secure Sockets Layer (SSL) to guard your information delivered to us electronically. SSL encrypts your name and address, so only YAMADA HEIANDO and Future Shop are able to decode your information.

As for your credit card number, it is encrypted and sent to a dedicated payment server run by another Service Provider Future Commerce Co., Ltd. It is not stored in our own systems in any way.

Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your contact information, to the extent permitted by law, we do not guarantee or warrant the security of any information you transmit to or from our web sites, and you do so at your own risk.

We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place, such as a library or an Internet cafe.

Links to Third Party Web Sites

Our web sites may contain links to web sites operated and maintained by third parties, over which we have no control. Privacy policies on such linked web sites may be different from ours. You access such linked web sites at your own risk. You should always read the privacy policy of a linked web site before disclosing any of your information on such web site.

Policy Changes

If we decide to change our privacy policy in whole or in part, we will inform you by posting a notice on our web sites, as applicable. Those changes will go into effect on the effective date posted in the notice and at the end of the revised Privacy Policy. The new policy will apply to all current and past users of our web sites and will replace any prior policies that are inconsistent. Your continued use of our web sites or other services constitutes your acceptance of the practices described in the revised Privacy Policy.

Personal Information Administrator

Below is the contact information for questions regarding this Privacy Policy, as well as the contact information for users who want to disclose, edit, or delete their registered information. In such cases, please contact by email and understand that your identity must be confirmed when you contact.

• YAMADA HEIANDO (Personal Information Administrator)
• Address: G-202, Hillside Terrace,
  18-12 Shibuya-ku, Sarugaku-cho, Tokyo 150-0033 JAPAN
• Email: global@heiando.com

Last Updated and Effective Since: July 2017.

Copyright © YAMADA HEIANDO. All Rights Reserved.

All of the Content on this website is subject to copyright, trademark, service mark, trade dress, and other intellectual property rights or licenses held by YAMADA HEIANDO. Your use of the trademarks, service marks, trade dress, and copyrighted material displayed on this website is strictly prohibited. You may download, print, and store selected portions of the Content, provided you (1) only use these copies of the Content for your own personal, non-commercial use, (2) do not copy or post the Content on any network computer or broadcast the Content in any media, and (3) do not modify or alter the Content in any way, or delete or change any copyright or trademark notice. No right, title, or interest in any downloaded materials is transferred to you as a result of any such downloading. YAMADA HEIANDO reserves complete title and full intellectual property rights in any Content you download from this Web Site. Except as noted above, you may not copy, download, reproduce, modify, publish, distribute, transmit, transfer, or create derivative works from the Content.